January 4, 2021

Through Integration and Innovation, Haskell Distills Top-Shelf Solutions for the Beer, Wine & Spirits Market

“We can take a business need and build a team that’s focused on what the client wants and … make it happen.”


While the beer, wine and spirits industry may remind us of good times with friends, it’s serious business for Haskell. The $243 billion industry is continually evolving as changes in what consumers drink, where they drink it and even what they drink it in drive growth and opportunity.

The key to Haskell keeping up with this consumer-centric market is its single-sourced engineering, procurement and construction (EPC) services, through which it can be a one-stop provider that oversees every step of a project, including design, engineering and delivery of a turnkey facility.

Haskell brings this EPC model to its Beer Wine & Spirits Division, which, along with its Food & Beverage and Consumer Products divisions, make one of the three divisions of its Consumer Packaged Goods delivery group.  

For Anthony White, Haskell’s leader of the Beer, Wine & Spirits Division, this interdisciplinary approach allows them to focus on the client.

“As an integrated design-build company with all the disciplines in house, we are uniquely positioned to be an outcomes-focused organization,” White says. “We can take a business need and build a team that’s focused on what the client wants and give the right amount of resources to scope, cost and schedule to make it happen.”

As consumers move toward more premium alcohol brands, Haskell is there to help companies react. Recently, Haskell worked with Bentley Heritage to create a farm-to-flask distillery in two 100-year-old historic buildings in Minden, Nevada. Haskell assembled a team of architects, engineers, project managers, a certified master distiller, and a range of other subject matter experts to outfit a former grain mill and dairy creamery with ultra-modern equipment. 

This diverse team created four independently operating distillation systems for the client’s two whiskeys, brandy and clear spirits. The final project had more than 10 miles of piping, 40 miles of control cable and 1,800 valves running in harmony with the two historic buildings.

“Bentley Heritage was a project where function and form got equal billing,” White says. “All our pipe layouts had to pass the aesthetic test. At first, the owner didn’t want to see any pipe, but we could model it out in 3D to show how it would look and he changed his mind. That was one of the keys to cost and time savings.”

One of Haskell’s many market innovations is its 3D design process, called Virtual Design & Construction. Haskell does all its design work in 3D, using a Building Information Modeling (BIM) process to inform its clients and avoid costly errors during installation.

“We’re on the leading edge of this type of 3D design,” White says. “And it has two distinct advantages.  One, it really helps clients visualize what they’re buying before it ever gets built. Second, it ensures that what we build is accurate.”

Consumers are increasingly moving from glass bottles to alternative packaging formats for their drinks. Box wine, for example, is no longer taboo and is one of the fastest-growing areas of wine packaging. Constellation Brands Inc. turned to Haskell when it needed to expand its bag-in-box production volume for the popular Mission Bell wine label.

The project featured a tight timeline and included a new process and packaging system with a carton erector, bag fillers, laser coders, carton sealer, case packer, shrink wrapper, label applicators, palletizer, stretch wrapper and finished-wine filtration skid.

Haskell’s efficient one-stop process of EPC, along with its expertise in 3D visualization and design, allowed them to deliver the project on time and on budget.

Haskell doesn’t just build buildings. Its decades of industry experience allow it to provide clients turnkey solutions. White says they offer a flexible and affordable can-line solution to its customers. With a focus on simplicity of operation, flexibility of can size and compact footprint, the can line allows beverage companies of any size to increase canning capacity quickly.

Not all of Haskell’s clients are looking to expand. Some are looking to save money and be better stewards of the environment. That’s when Haskell can guide companies to develop a powerful CO2-management program. This program is part of Haskell’s larger sustainability mission to provide environmentally sound practices and products.

CO2 is a natural byproduct of brewing and affects everything from the stability and taste of beer to the environment. Haskell’s experts can help companies capture and vent CO2 more efficiently, resulting in reduced waste, improved employee safety and lower operating costs. White says this is especially important as a brewery grows, uses more CO2 and starts to look for ways to increase profit margins.

COVID-19 has brought a return to the familiar, as consumers have gone back to buying more legacy, flagship brands in beer and wine and spirits, according to White. And online ordering and delivery have greatly increased as well.

How long these trends will last is anyone’s guess. But no matter which way the market goes, Haskell will be there to help keep the good times rolling.

Haskell delivers more than $1 billion annually in Architecture, Engineering, Construction (AEC) and Consulting solutions to assure certainty of outcome for complex capital projects worldwide. Haskell is a global, fully integrated, single-source design-build and EPC firm with over 2,000 highly specialized, in-house design, construction and administrative professionals across industrial and commercial markets. With 20+ office locations around the globe, Haskell is a trusted partner for global and emerging clients.

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