Haskell Unveils St. Johns River Signage

Jacksonville, FL, August 3, 2010 – Today, Haskell, in partnership with the St. Johns Riverkeeper, unveiled river-friendly educational signage that they have installed along the Northbank Riverwalk. The ceremony began in Haskell’s Plaza Cafe with a short informational session while viewing the river. The attendees then stepped out to the Riverwalk as each of the signs were officially unveiled. The purpose of the signage and the event was to increase awareness of river-friendly landscape practices and to emphasize commitment to preservation of the St. Johns River.

Dave Balz, Haskell Senior Vice President, kicked off the meeting by introducing the company’s efforts and discussing the importance at a community level. “We are pleased to have developed such a strong relationship with one of the most important and visible stewards and advocates for our river, The St. Johns Riverkeeper…. All of us, as stewards and trustees of this beautiful and valuable resource, need to be aware of our impacts on the St. Johns,” Balz stated.

In an effort to promote river-friendly practices, Haskell teamed up with The St. Johns Riverkeeper Executive Director, Jimmy Orth, to establish initiatives that can be implemented, not only by waterfront property owners, but also by property owners throughout the community.

Orth mentioned that “…this project consists of more than just the signage. Haskell has also committed to the following initiatives:

  • To follow Riverkeeper's River Friendly Yards maintenance recommendations.
  • To remove turfgrass along the river's edge and replace with low maintenance, drought-tolerant native plants that can serve as a buffer, or “bio-filter”, and an educational tool for the public. (This was completed last year.)
  • And approach neighbor businesses along the Northbank Riverwalk to engage in similar practices.

Haskell Landscape Architect, Eric Lycke, ASLA, LEED AP, officially unveiled the signs and spoke about the program’s impact as well as its long-term goals and benefits. The river friendly improvements, plantings and signage were designed, installed and funded by Haskell.

About The St. Johns Riverkeeper

St. Johns Riverkeeper is a private non-profit 501(c)(3) organization that serves as a full-time advocate and "watchdog" for the St. Johns River, its watershed, and the public to whom it belongs.

Riverkeeper works to improve water quality in the St. Johns River and its tributaries, to protect critical habitat in the St. Johns River watershed, to provide meaningful public access to our waterways, and to educate our members and the public about the River and the issues that impact its health. More information can be found at stjohnsriverkeeper.org or by contacting 904-256-7591.

About Haskell

Haskell, one of the industry’s leading integrated design, engineering and construction firms, offers client-focused solutions in the commercial, industrial and civic infrastructure markets. With more than $550 million in annual revenue and 1,500 completed projects to date, Haskell serves a multinational client base from strategic points across the United States and in Mexico.